Stories
Merchandise matters
We have been lucky to work with some fantastic clients on amazing projects over the years. Thoughtful promotional products and merchandising programmes reap benefits for you, your customers and your employees.
Shell Heritage
A big story in a 'nut' Shell
Shell Heritage is the Shell brand predating 1995, mainly referencing the golden eras of motoring in the 50’s and 60’s. Shell has the largest corporate artwork collection and an amazing auto industry heritage. With some 40,000 assets and the associated nostalgia, we initially developed collectable ranges for sales promotions in their modern retail sites.
The demand for the Shell Heritage brand exploded!
We have since rolled out a global licensing programme to put Shell Heritage products into retail channels. We have also designed and built activations at events like Goodwood Revival, The Spa Grand Prix and operational vintage petrol stations to give people that retro motoring experience. Our latest report estimated that over 10 million people were using Shell Licensed products.
DS Techeetah Formula e
For DS Techeetah, we took a fresh look at integrating product design with craftsmanship and technology, ethical sourcing, and production to deliver a stylish merchandise range and a team kit with flair; emblematic of the spirit and technological prowess of the brand.
Webstore
We designed and built the DS Techeetah web shop, a tailored e-commerce solution fully managed by the Innovation 1st team, where fans can browse and shop the full range of official merchandise including apparel, caps, toys and accessories. We work with their marketing and social media team to promote the products and drive visibility online.
Apparel
From design, and sourcing to production, we supplied customised team kits to the drivers and DS Techeetah Formula E Racing Team. This custom apparel is of exceptionally high quality, allowing the drivers and the team to perform at their best in the challenging conditions they experience worldwide.
Products
Via our licensing partner, we created an officially licensed range of model cars for retail. These highly detailed formula e cars were a big hit online and trackside.
Lego x Formula e
Building brilliance
Jaguar Racing's Formula e cars were miniaturised and gamified by the world's most recognised building company, Lego.
Being immortalised in Lego is on the bucket list for many brands and it was no different for Jaguar Racing's Formula e team.
Their Gen 2 car was lovingly recreated alongside their ePace model to feature as a part of Lego's Speed Champions range.
This fantastic collector's item was released via the Lego store and through our own digital channels performing well as a retail item.
This serves as a great example of how merchandise can be more creative than a pen or a cup.
DP World
Our partnership with DP World showcases the breadth of our services, highlighting the impact of comprehensive promotional strategies on both internal and external business interactions. We've developed a product architecture specifically tailored for this collaboration, clearly defining the role of products and gifts in ensuring brand consistency and coherence.
In our collaboration with DP World, we have provided a range of services, including webstores, uniforms, staff gifting, c-suite gifting, VIP gifting, as well as promotional items for events and meetings. Additionally, we have actively supported various major sporting events, including the DP World Tour.
This contract has allowed our products and team to traverse the globe as we assist this remarkable client in their endeavours. DP World is a brand synonymous with change, and they strategically align themselves with agencies that can help them achieve their goals in the sustainable development of their business. We are proud to count ourselves among those they choose to work with.
Client Stories
This is a space to promote the business, its products or its services. Use this opportunity to help site visitors become more familiar with the business and its offerings. Reach out to current and potential clients and customers to build a sense of connection and trust.
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Client: Name
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Year: 2023
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Industry: Finance
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Client: Name
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Year: 2023
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Industry: Finance
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Client: Name
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Year: 2023
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Industry: Finance